Module 1: Logo image and rationale

Logos help in giving a good visual representation to public. It helps on providing the audience with a clear idea about the brand. Domino’s a famous logo of a widespread fast food restaurant. It was created in 1960. It is a very attractive logo with a decent shapes used in its formation. The three dots represents the first three location where it was started. Looking at such type of logos I also made one which I think can be seen everywhere today.

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Module 3: Audio script and audio program

Audio Hello Sir, myself Deepanshu Yadav. I am 19 years old and pursuing civil engineering from UPES, Dehradun. I am a friendly person and I choose UPES because of its study enviorment and faculty. I choose civil engineering because my father is also in this field and I have working experience with my father in this field. I want to expand my father's business. I have recently done a project on dam with my father. Beside this I am fond of travelling. I have done many treks in last couple of years. My best experience was the trek of Kheerganga. Coming back to studies, my aim is to gain experience and get good grades, I hope I can easily accomplish my aim. THANK YOU

Module 6: Media strategy

I picked this logo because it has a great message with it. Now a days, green environment is becoming very rare. Most of cities are being air polluted which is giving rise to many dangerous diseases. Trees are being cut for the sake of construction. I am a nature loving person and I believe that it’s our prime duty to save trees. This logo of mine resembles a lot with my personality. From this logo of mine I want to give this message to everyone and specially the youths of today. I hope this logo of mine will attract more and more people towards my aim to save trees and build a green and healthy environment. I too have a story of mine. When I was in class 10, I very much tensed about my studies. I was not able to handle the pressure of my studies. I failed in the first semester exams and I was very disappointed. I decided to give up on studies because I did very much hard work during that time. But my father supported me a lot at that time. He motivated me to work

Media Literacy and Personal Branding

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